Seth Godin – Internet Marketing Guru and Creator of Squidoo

Seth GodinFOR THOSE OF YOU who don’t know Seth Godin, he is an Internet marketing guru, writer, speaker, and the creator of Squidoo.

What is Squidoo? It’s an outrageously popular website that lets you create a “lens” (basically a web page) about whatever you are an expert in.

Think you’re not an expert on anything? Think again. Seth says that everyone is an expert on something. Read his free eBook – Everyone Is An Expert – and find the expert in you!

Squidoo has Google-type ads on it, and you can earn the money generated from the ads. You can have 100% of the revenue, or you can give all or part to the charity of your choice. And if you have a website, a Squidoo lens will most likely generate a ton of traffic to it.

In Everyone Is An Expert, Seth gives some examples of what he would write about on different subjects. So we wrote to him and asked him what he would write about computer books. He said he would write about the “classics” and about “how to read a computer book”.

We haven’t been able to come up with anything very creative – just reading front-to-back and working all the examples (or not), as a look-it-up reference, or as a jump-around-and-read-what-interests-you book.

So, before we create the lens, we are going to put that question to you – How do you read a computer book?

Visit the Bookstore

Be sure to check out Seth’s blog for tons of marketing ideas and information.

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